1) Goals & Core Principles

Provide immediate, easy-to-find help (clinics to help the deserving candidate). Also find which clinic suits them best.

•We provide low-friction and hassle free sign ups. Also we pride ourselves in anonymously, helping ones in need.

•Safe peer-support channels and clinician referrals.

•Strong privacy/security: encryption at rest/in transit, minimal PII stored, role-based access.

•Accessibility (WCAG), trauma-informed content, and clear safety triggers.

Personas & user journeys

• “Sam — seeking help, first-time” — lands on homepage, gets crisis number, finds nearby clinics, reads basic recovery steps, signs up anonymously for peer chat.

• “Maria — in recovery, wants community” — signs up, joins moderated support group, books counseling.

• “Dr. Lee — clinician/administrator” — verifies org account, posts resources, tracks referrals.

Journeys: discover resources → triage (crisis/urgent/non-urgent) → connect (self-book, message, referral) → follow up & measurement.